Navigating the court
of public opinion
Tech and media tools have changed drastically over millennia. What hasn’t changed is the power of persuasion in the public arena. Good intentions and facts -- especially today-- aren't enough. You've got to win over your audience.
60/40 helps clients frame policy, cultural, and community issues--AI, public safety, the economy, civil rights, even science. May the best communicator win.
As a solo consultant, I help clients —and the issues they care about— find a voice and influence to change minds.
For nearly two decades, I’ve led or supported high-impact public policy, litigation, and issue education efforts. My issue portfolio includes healthcare policy, public health, marriage equality, military policy, and democracy.
I’m Kevin Nix.
Strategy Consulting
Knowing an audience like your family and anticipating political and P.R. risks separate the good from the great. Working in collaboration with clients, I provide message and narrative strategy, based on deep research and the zeitgeist; AI messaging testing; and media coaching. This work shapes attitudes of the public and decision-makers.
The Short Book
Single-issue mini-books, often under 60 pages, are a (relatively) quick way for elected officials, philanthropists, entrepreneurs, and nonprofit executives to show thought leadership. Simon & Schuster recognizes the popularity of the shorter book format in today’s market. I work with clients to storyboard, draft, and publish a short manuscript in a very limited amount of time.
Accelerator Course
Up your game for the modern information and political landscape. In “The Art and Science of Public Affairs Communications,” we look at what works and what doesn’t. Then learn the process of finding the right message, building a megaphone, and using AI for public affairs. This two-week course is strategy over tactics and is media channel agnostic. Learn more.
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Kevin is “smart…strategic, buttoned up… the kind of guy you want in the fox hole with you.”
— Mark McKinnon, Creator of The Circus
“Kevin is the perfect communications expert: He manages to simultaneously tell your target audience what they want to hear and what you want them to hear. He’s tireless and committed. And his sense of humor never fails.”
— Jay Campbell, Partner, Hart Research
Get in touch.
Schedule a 15-minute discovery session.